Ultimate Products plc (ULTP) develops new, innovative concepts and brings professional, sought-after products to the mass market. Their offices span two continents, with headquarters in the UK, a sourcing office and showroom in China and a further showroom in Continental Europe. Key owned brands include Salter, Beldray, Progress, Kleeneze, Petra and Intempo. The company also markets non-electrical Russell Hobbs products under licence, now on a rolling four-year basis.

11 May 2026

UP wins Salsify digital technology award for 2026

UP awarded Salsify’s Digital Shelf Transformer Award 2026, one of only four global recipients, validating genuine operational transformation and execution rigor, reinforcing focus on efficiency and scalable systems.

Salsify PIM centralises complex product data across c.2,500 SKUs, improving data accuracy and consistency while materially facilitating the Oracle NetSuite ERP rollout by migrating critical information outside the core system.

Technology investment is delivering tangible benefits, c.9,000 working hours saved annually, enabling redeployment of resources to higher‑value brand and customer interface work across Salter, Beldray and homewares.

Award follows FY26 sales upgrade and reflects improving brand strategy and leadership depth, we maintain fair value at 165p, based on 1.1x FY27 sales.

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