Ultimate Products plc (ULTP) develops new, innovative concepts and brings professional, sought-after products to the mass market. Their offices span two continents, with headquarters in the UK, a sourcing office and showroom in China and a further showroom in Continental Europe. Key owned brands include Salter, Beldray, Progress, Kleeneze, Petra and Intempo. The company also markets non-electrical Russell Hobbs products under licence, now on a rolling four-year basis.

26 May 2026

New CEO appointment positive for branded growth

Ultimate Products has announced the appointment of Simon Harrison as incoming Chief Executive Officer for the Group, replacing Andrew Gossage who will move to a Non-Executive Director role.

Simon Harrison will assume the CEO role on 26 October 2026. His career spans more than 25 years in senior FMCG roles, most recently at Princes Group as CEO, and previously at Coca-Cola European Partners.

His appointment augurs well, reflecting both his proven execution capability and relevance to UP’s brands, notably Salter and Beldray.

In our view, this appointment should be seen as positive for both brand development and growth. We retain our fair value estimate of 165p for the shares.

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