Mercia Asset Management
Ticker: MERC Exchange: AIM www.mercia.co.uk/

Mercia Asset Management (Mercia) was founded in 2010 and listed on the AIM market of the London Stock Exchange in December 2014. It provides venture capital, private equity and debt investments to mostly regional (ex-London) UK businesses, investing between £100k and £10m. It manages c.£1.7bn of funds for third parties and invests c.£200m of its own capital alongside these funds.

28 Jan 2026

In conversation with Dr Mark Payton (CEO)

Equity Development’s Financials Analyst, Paul Bryant, sits down with Dr Mark Payton to get under the bonnet of Mercia Asset Management’s unique business model, its differentiators, growth opportunities, strategy, and why our fair value is significantly above the current share price.

Watch the full interview (right) or selected parts of the conversation (below).

 

 

 

 

 

About Mercia: Business model, differentiators, sourcing investment opportunities others don’t see, why investing outside of London has huge potential for attractive investment returns. (3mins)

Investment opportunities in Venture Capital, Private Equity, Debt, Property, Real Assets; where Mercia sources capital; growth headroom (7mins) 

Implications of the UK Budget: Autumn ‘25 budget, British Business Bank, EIS, VCTs. (5mins)

Driving shareholder returns: realising direct investments; growing the fund management business;  simplifying the business. (2mins) 

On-balance sheet investments: the NAV/share-price disconnect – how Mercia values direct investments; pragmatic exit strategies; working with management; current exit environment. (8mins) 

History of acquisition success & potential for a 'real assets' acquisition. (3mins)
 

 

Useful metrics for shareholders to track Mercia's success: scaling to drive operational leverage, productivity & efficiency; using AI to assist scaling. (3mins)

  

 

 
26810392321 - mercia-asset-management
Return to Mercia Asset Management

Register to be first

Get research on the companies that interest you straight to your inbox

Register For Updates
Equity Development
Equity Development is a partner to successful companies looking to enhance their investor relations. Our top-rated analysts produce best in class investment research. Based in London, UK, we help our clients connect with investors via presentations and interviews.
Equity Development Limited 3rd Floor, 80 Cheapside, London, EC2V 6EE
© 2026 Equity Development Limited. Regulated by the FCA.
Website design & development by Breckenridge