Victorian Plumbing
Ticker: VIC Exchange: AIM

Victorian Plumbing Group plc (“Victorian Plumbing”) is the UK market leader in bathroom furniture and accessories with 21.5% market share in 2024. Offering an extensive range of over 150 brands and 36,000 products across all price points, the group sells online to both consumers and trade customers (24% of FY25 revenues). Having successfully extended into the adjacent category of tiles and flooring, the group entered the complementary homewares and furniture category in 2025 under the MFI brand.

Considerable untapped potential

Victorian Plumbing’s FY25 results illustrate the strength of its market-leading, profitable and cash-flow generative business. In this initiation report we review the group’s attractive investment thesis and conclude the 40% sell-off in the past 12 months significantly undervalues the group’s potential. We initiate coverage with a 110p Fair Value equating to 1.1x EV / Revenues, c.11x EV/EBITDA and a c.5% FCF yield (cal 2026).

Victorian Plumbing has navigated major changes, completing a £21m warehouse, acquiring Victoria Plum for £22.5m, and launching into homewares. FY25 revenues rose 5% to £310m with market share up to 21.5%, while adjusted PBT grew 5% to £24.3m despite cost pressures. The MFI relaunch shows promise with strong reviews and controlled start-up costs, supported by disciplined investment and robust cash flows.

We value the bathrooms business on 9x cal 2026 EV/EBITDA (implying over £330m EV, c.1x Revenues, nearly 100p per share) with the potential for the homewares business to be worth c.£45m (3x cal 2028 EV / Revenues), adding another c.15p per share. Hence, we see scope for a significant re-rating as confidence builds in management’s strategy.

 

 
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