AO World
ao.com/
Founded in 2000 by CEO John Roberts, AO World (“AO”) is the leading online retailer of major domestic appliances (“MDA”) such as washing machines and fridges with 17% market share.
The company also sells a wide variety of small domestic appliances (“SDA”), televisions (“AV”), mobile phones, consumer electricals and laptops. With a focus on brilliant service and two-person delivery, installation and recycling, the group has received over 1m Trustpilot reviews with an impressively high average score of 4.9/5. The group has also invested in its own recycling centre.
