AO World
Ticker: AO. Exchange: LSE ao.com/

Founded in 2000 by CEO John Roberts, AO World has grown to be a major online retailer of major domestic appliances (“MDA”) such as washing machines and fridges with 16% market share. The company also sells a wide variety of small domestic appliances (“SDA”), televisions (“AV”), mobile phones, consumer electricals and laptops. With a focus on brilliant service and two-person delivery, installation and recycling, the group has received over 500,000 Trustpilot reviews with an impressively high average score of 4.9/5. The group has also invested in its own recycling centre (“WEEE processing facility”), ensuring customers’ electronic waste is dealt with responsibly.

AO World - FY Results - Investor Presentation video - 18 June 2025

John Roberts (Founder & Chief Executive) and Mark Higgins (Group CFO) presented highlights of the company's Full Year results for the period to 31 March 2025. These included double-digit growth in the core B2C Retail business, with LFL adjusted profit before tax growing faster than revenue (up 32% to £45.2m).

The company outlined the size of the market opportunity, cash generation and operational excellence. Management commented on the successful acquisition of musicMagpie and highlighted their Trustpilot rating increasing to a globally leading 4.9/5 on over 750,000 reviews. The team then provided an in-depth review of financial performance, a detailed strategic update, and answered a range of questions submitted by viewers.

The full presentation and Q&A session is available to watch, divided into chapters as below:
0:00:00 Welcome & highlights of a record year
0:02:32 Market opportunity
0:07:17 Animation video
0:15:46 Financial performance
0:26:44 Strategic update
0:32:56 Summary
0:34:13 Questions & Answers

 

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